Getting traffic the correct way involves the same amount of work as getting traffic the wrong way. Getting it the wrong way seems so much more interesting but they never last. Getting traffic the right way lasts for some time into the future. Start with getting an Analytic account where you can tap into the behavior of your visitor and off course his demographics. Then monitor his behavior and understand whether he bounces and where exactly he bounces.
1. Use Analytic Tools
The best thing you can do is get a free Google Analytic account. It’s an amazingly precise tool that affords you a wealth of invaluable information at an absolutely great price – free. Getting a Google Analytic account is as simple as signing up for a Google Account. If you have a Gmail account, you already have all you need. You just need to go to the Analytics page and sign in. From there you will be given a tracking number to install into your site and once you do that everything that happens on your site in terms of visitors entering it, will be recorded. The wealth of information includes where the visitor comes from, how long the stay there, what they are looking at. It even includes what search word they were looking for when they came across your site. Google Analytics is invaluable when it comes to monitoring traffic.
2. Monitor Traffic
Monitoring traffic is an essential concept in giving people the content they need. There is nothing about a lack of privacy that you should concern yourself with. When a person visits you, the reason you monitor them is so that you can provide better service. Imagine if you had a 1000 visitors one day and they all bounce. If you didn’t monitor your traffic, you wouldn’t know that they all bounced after landing on your landing page. You wouldn’t be able to locate the problem in the 100% bounce and 0% conversion. You would be lost.
Now imagine you have an analytics program and that indicates that you had a thousand visitors but they all left within 8 seconds and they al left after the first page. You have narrowed your problem to the first page (assuming you have the proper keyword) but that’s all you would know at this point. But that is a lot. It would tell you something is wrong and you would not be left wondering if its your product.
3. Bounce Rates
Bounce rates are very important. Bounce rates are a measure of the number of visitors who bounced of the page. So if I found your site after a search and landed on your front page, then deciding it’s not what I wanted and left, that is a bounce. If 100 people visited your site and 95 of them left after the first page leaving only 5 of them to proceed to the next page, then you have a 95% bounce rate.
If you have an excessive bounce rate you must realize that there is something wrong with the site. Visitors are anonymous and there is no way you can ask them to rank your site. It wouldn’t work to well because by the looks of it they can’t wait to leave. So how do you figure it out? This is where the next section comes handy.
4. Bounce Points
The bounce point is the exact location on the page where a person has had enough of your site. This is what you need to determine. everything below that point is not your immediate concern. Your concern is the everything up to and including the point where the bounced. How do you figure this out?
Well there are interesting technologies that can help you. And as advanced as they seem some of them are even free. It’s called heat mapping and it traces what the viewer is looking at. The way the do this is by relying on a very well know phenomena that most people point their cursor to what ever they are reading. The heat mapping application monitors where the cursor points at all time and when it comes back to you, you are able to look at it and see where most of the cursors stopped.
This little technology is invaluable to peering into he mind of your visitor. If you find that most of them are not even reading through your material, you will then likely deduce that it is the graphics that’s just turning them off. Or if you note that all the cursors seem to be stopping at the same location, you may then realize that your audience are in unanimous disagreement to the tone of your rhetoric or just plainly disagree with you. The real world scenario is probably that a fix in what you say and how you say it will fix your dilemma. How to fix it, is beyond the current scope, but you get the picture.
Ok catch you later